Is your headshot bringing in your ideal client?
Your headshot is the most important piece of marketing you can invest in to build trust in your brand.
Headshots are often brushed off as stuffy, old fashioned, or unnecessary. If you run a creative business, you may believe that your product will speak for itself. But the truth is that people connect with people. And if you’re putting out an image that doesn’t represent you in an authentic and inspiring way (or worse if you’re leaving out the photo all together!), you’re leaving a lot of business on the table.
We are all visual creatures. Most people think and remember primarily through visual cues. And, most people have very short attention spans. Giving people the right visual cues immediately is critical to getting their attention and gaining their trust.
People will likely notice your picture before they actively pay attention to what you have to say. First impressions matter (this is a one-shot deal) and they are almost always visual.
A story-based headshot session will help you represent yourself, and your business, in a way that is uniquely you. With the right headshot, you will automatically attract your ideal clients.
“OK, Serra is phenomenal. I met her at a networking meeting and just felt so comfortable that I knew she was the right person to work with on my new head shots. I admit, I just wanted to get it over with, but Serra made the shoot a fun adventure.
When we met, she had scoped out the area and already chosen a few spots so we could get right to work. She showed me the shots as she took them, so I had a sense of what she was able to capture, and was thrilled when I received all the images (just a few hours later).
Serra was fun, clear, super easy to work with, knew how to encourage me to relax… and more than all that, really understood the nature and vibe of my business and represent it in the image. I am delighted with my photos and think the world of Serra.
Learn about prices and packages for your headshot session.